1. The text I have selected is an ad from the State News newspaper. The purpose of the document is to advertise the computer center’s services at MSU. The target audience is students of MSU.
2. The text is on the back page of a newspaper. There is some color, blue, in the ad. One of the benefits of the newspaper as a medium is that the computer center does not actually have to distribute the ads themselves, they rely on the newspaper to do that for them. Another benefit of the newspaper ad is that the reader is not being overwhelmed with ads when they read it like they would be if they were looking at a bulletin board. The negatives of the medium of newspaper is that the ad can tear easily and the ad would be missed by anyone who did not pick up the paper on that particular day.
3. The text was placed as an ad on the back page of the State News newspaper. One of the advantages of the newspaper are that students who read the newspaper will easily notice the ad and read it while they are still in the reading frame of mind from reading the newspaper. It also prevents excess clutter from too many fliers everywhere. The down side of the newspaper ad are that a student who does not read the newspaper would not see the ad since it is on the back page of the newspaper.
4. My overall impression of the text is satisfaction. I laughed when I read the ad and it made me smile while also getting its intended point across. The large blue “Oops!’ really made me want to read the ad as well as the image of a student with a look of horror on his face. The sexual innuendo also made me laugh, and therefore I continued reading.
a. The parts of the text that truly resonate for me are the headings and the image as will as the humorous sexual innuendo.
b. The only parts that did not resonate with me were the lack of continuity of font with the “secure it” logo and the fact that they do not explain where the computer center is. Also the picture of the student is covering up part of the web address.
5. What first grabbed my attention was the giant blue “Oops!” in the upper right hand corner. I then noticed the expression of the student in the ad. I then noticed the blue text under the oops that was a sexual innuendo. This made me laugh and want to keep reading. Then I read the smaller print below the blue and discovered that the ad was about computers, not people. I then skimmed the rest of the ad and lost interest in what it was telling me.
6. I first looked at the giant “Oops!” then I looked at the image of the student. I then read the blue text “I didn’t think I needed to use protection...then I got a virus.” After reading this line I continued to read the smaller black text explaining that it was a computer virus and then skimmed the rest of the ad, which explained how the computer center could help keep me from getting a computer virus.
7. The main point of the text is to explain to students the need to protect their computers from viruses and how the computer center can help them do this.
8. The first question raised by the text was “Why is this student saying oops?” The question was answered by the text in the next sentence where the ad explains that he got a virus. The next question raised was “Is this an ad for the health center?” The question was answered when the text states that he should have used protective software on his computer and later when the ad talks about the computer center. The question of where to get computer help was also raised, but was only partially answered by the text. The web address is partially covered by the image of the student, however it is stated again later in the ad. The ad also does not tell the reader where the computer center is located on campus or what its hours are.
9. I read the first few sentences and expected the text to talk about STI prevention, but it talked about computer virus prevention, so my expectation was not fulfilled, although I did get a good laugh out of it.
10. To understand the joke in the text, the reader needs to understand the contraction of STI’s. The reader also needs to understand what a computer virus is, what patches in an operating system are and what anti-spyware and personal firewalls are. I do not lack the background knowledge to understand the text.
11. The writer is hip and casual as well as informal and funny. The use of sexual innuendo points to a reader that is young enough to understand what college students find funny. The use of the phrase “Oops! not good.” points to a casual writer who is more focused on grabbing the attention of the reader and getting the point across than adhering to formal sentence structure. The use of color in a cool way also points to a young writer and designer.
12. The writer thinks the reader is a typical college student. The writer is right in the reader’s face at first, using big colorful letters and sexual humor. Then the writer backs off when the talking about the computer center by using smaller print and lighter blue text.
13. The writer begins with very “fuzzy text” letting the reader set up their own expectations then becomes clearer and more focused as the ad goes on. As more information is added, the concept and focus of the ad becomes clearer and clearer.
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