
Rebecca, an eighteen year old college freshman, falls into the age group of the intended readers of the article See Spot Read, from People Magazine. The article discusses Willow, a dog who was taught to read. To determine the effectiveness of this article for its intended audience, Rebecca read the article in sections and answered questions about each section and about the article as a whole.
The article began with a section explaining who Willow is and how she learned how to read and what she can do. The title really resonated with Rebecca because when she was younger she “had a whole book about a dog named Spot and it [said] ‘See spot run... and so See Spot Read reminded [her] of this.” The writer was able to capture the reader by relating the title back to childhood memories. The writer however lost the reader with confusing phrases. Rebecca noted that the first paragraph states that Willow can read but also states that Willow cannot read the article about her. These contradictory statements really cause the reader to loose the meaning of the piece as a whole. Rebecca stated that after reading the first section she really “need[ed] some evidence that Willow can actually read.”
The next section of the article discusses two different viewpoints on whether or not Willow can actually read. Rebecca “liked how the paragraph starts ‘but isn’t this dog just recognizing cue cards?’...That is a really good question to bring up.” She feels that “it is a really good idea [to] just ask a question and then answer the question. It keeps the norm going.” The norm in this article, however, seems to be confusing the reader. Once again Rebecca became confused and disappointed by the argument made by the writer. She did not understand the meaning of the dog reading “handwritten or printed signs.” Rebecca wondered if it is “when [the owner] is holding the cards or can [Willow] just read the words “sit up” and then sit up?” More confusion occurs when the negative argument is added into the mix. The article questions whether or not “the dog is just discriminating between the shapes of the letters. Rebecca noted that “Isn’t that what reading is? That’s how I read. I look for letter shapes and I put them in the thinker up here and act.” The article does not clarify the arguments for and against Willow’s ability to read.
Overall Rebecca liked the article but was not “inspired to research Willow and how to train your dog to read.” She felt that the writer lacked a personality and it made the article seem “a little dry.” The lack of personality translated to a very confusing article that did not back up its arguments or make the reader interested in the topic. This text did not seem to work for the intended reader for those reasons. This showed me that even a simple article with an adorable picture of a dog in glasses can completely miss the mark when trying to appeal to its intended audience.

